SEARCH ENGINE OPTIMISATION (SEO)

There are 88* millions sites in the world today. How do your customers find yours?
*Netcraft July 2006 Web Server Survey

The solution for creating the best online visibility is simple and free – search engines! Yes, search engines like Google, Yahoo and MSN can help your business.

It’s easier to reach customers than you think!

Did you know that search engines are a powerful and cost effective way of creating revenue? If you consider the following user characteristics you will realize the potential of search engines you can leverage on:

	Are you visible to your target viewers?
	Is your site accessible and easily within their reach?
	Are you generating sufficient revenue online, if any?

“Search engines are the #1 way consumers find new web sites online according to 73.4% of those surveyed.”
Adapted from Driving Customers, Not Just Traffic (Forrester Research)

Search engines are a powerful branding tool too! In a study conducted by Jupiter Research, it was found that 1/3 of users naturally associated companies listed in top results with top brands. Imagine the impression you could create by topping your competitors in search engines listings. The more traffic to your site, the more people are aware of your company.

The Jupiter findings have established that most people expect to find what they want on the first 3 pages of results before giving up. That’s a total of 20 search results. So the question is: How to get your website in the Top 20?

SEO (Search Engine Optimization) will help channel prospective buyers of your products and services to your website by optimizing contents, page structure, Meta tags and a host of other factors to obtain top ranking on major search engines.